|
The flower market is expanding very fast. West Bengal
can
reap a huge market share in this trade.
As rightly projected by Mckinsey, West Bengal with excellent
logistics, research and extension support infrastructure in
the floriculture trade could take advantage of capturing the
niche export markets like Japan, USA and Europe.
•
Points to be noted on Global Trade in Floriculture:
• Global Trade in Floriculture is significant.
• Rose is the main flower in demand and is the main export
item world over in floriculture trade.
• In Europe, supermarkets have gained a significant share
of floriculture retail. This provides a consolidated market
for exporters. These supermarkets are now exploring
long-term direct sourcing arrangements with producers to
reduce variability in costs. This gives a clear indication
of the advantage, West Bengal could take, to serve the
European markets
• Some features of Global Trade in Floriculture at a
Glance:
|
Major Flowers in World Trade |
Main Exporters of Flowers |
Main Importers of Flowers |
|
-Rose
-Carnation, Tulip, Lilly, Gerbera, Orchid,
Gypsophila
-Chrysanthemum |
-Netherlands (dominating the International Trade of
Flowers)
-Columbia
-Italy, Denmark, Belgium,
-Canada
-USA, Ecuador, Germany
-Israel, Kenya, Costa Rica
-Others |
-USA
-Europe especially
Netherlands, but Germany,
U.K, France, Italy also have significant shares.
-Japan
|
• Raw Material availability in the state:
|
Places of major flower production in the state |
Some of the auction markets in the state |
|
Kalimpong |
Mullickghat (largest flower wholesale market in eastern
India), also playing a significant role in export of
flowers |
|
Panskura |
Dhantala |
|
Ranaghat |
Thakurnagar |
|
Thakurnagar |
New Market |
|
Bagnan |
Deulia |
•Export
of Flowers from the state:
West
Bengal State Food Processing and Horticulture Development
Corporation Limited (a Government of West Bengal
Undertaking) has started exporting flowers since December
2002. They are exporting flowers to places like:
•Flowers
Exported from the state:
|
Flowers Exported from the state |
Destination Countries |
Volume of flower export |
|
Tuberose |
Holland auction market |
Average: 10,000 stem per week |
|
Gladiolus |
Regularly to Sharjah and London markets |
Average: 2,000 stem per week |
|
Rose, Gerbera, Carnation and Cockscomb |
London |
Average: 2,000 stem per week |
•State
Initiatives in Floriculture in the state:
•
The
state government is setting up a hi-tech floriculture park
at Mungpoo in North Bengal. This park would provide common
infrastructure to the entrepreneurs, who lack resources to
build the required infrastructure.
•
The
state government through the West Bengal State Food
Processing and Horticulture
Development Corporation Ltd is planning to set up a market
complex for flowers with cold chain infrastructure for
preserving flowers at Mullickghat, Kolkata.
•
A
comprehensive multistoried flower market with facilities for
cold storage has recently come up at Panskura under the
state government initiative.
•
The
Department of Food Processing Industries and Horticulture,
Govt. of West Bengal is planning to set up a market complex,
exclusively for flowers at Ranaghat. |
